Skutorr
Active member
Well, their economy has improved and sales are way up over last year.
Now that the BMW line is three years old and established, let's see the 2014 first quarter sales figures for 500cc and up two-wheelers:
Suzuki Burgman 650 ............377 sold
Honda Integra 750 (NEW)......317 sold
BMW C650 GT.......................140 sold
Honda Silverwing 600............115 sold
BMW C600 Sport...................106 sold
Aprilia SRV 850.....................98 sold
Oh, almost forgot. Tmax 530...1,184 sold
After 3 years, the targeted Burgman 650 still has almost TRIPLE the sales of the C650 GT.
The targeted Tmax 530 has over ELEVEN times the sales of the C600.
What is BMW doing wrong? Marketing? Product? Pricing?
The brand-new Integra 750 sold more units than BOTH BMW Scoots combined. They have had their teething problems, but really? These numbers? I've ridden them both, they are better than THIS...
Bilan marché scooter 1er quadrimestre 2014 : Les voyants sont au vert (pastel !) - Scooter Station
Now that the BMW line is three years old and established, let's see the 2014 first quarter sales figures for 500cc and up two-wheelers:
Suzuki Burgman 650 ............377 sold
Honda Integra 750 (NEW)......317 sold
BMW C650 GT.......................140 sold
Honda Silverwing 600............115 sold
BMW C600 Sport...................106 sold
Aprilia SRV 850.....................98 sold
Oh, almost forgot. Tmax 530...1,184 sold
After 3 years, the targeted Burgman 650 still has almost TRIPLE the sales of the C650 GT.
The targeted Tmax 530 has over ELEVEN times the sales of the C600.
What is BMW doing wrong? Marketing? Product? Pricing?
The brand-new Integra 750 sold more units than BOTH BMW Scoots combined. They have had their teething problems, but really? These numbers? I've ridden them both, they are better than THIS...
Bilan marché scooter 1er quadrimestre 2014 : Les voyants sont au vert (pastel !) - Scooter Station